Hello,

Here’s the 0.1% of the information and ideas I’ve found.

‍

The Strict Criteria

To make it on the list — it has to have the following:

1. I have returned to it 3+ times
2. I still go back to it 1 year after finding it

Most people only consume things that were made in the last 24 hours.

There’s a competitive advantage of taking a % of that time — and going back over the best resources.

"I don’t want to read everything, I just want to read the 100 greatest books over and over again.”

Are you ready?

Let’s go…

‍

The 0.1% Of Ideas I’ve Found
‍

1. 6 Harsh Truths That Will Make You A Better Person
   
   As a millennial, this was the first time I was advised to look at myself objectively. Ignore the terrible title - it’s gold.
   
   
2. Life is Short by Paul Graham
   
   Short essay on how short life is. Every time someone dies, I find myself reading this essay.
   
   “Relentlessly prune bullshit, don’t wait to do things that matter, and savor the time you have. That’s what you do when life is short”
   
   
3. Cities and Ambition by Paul Graham
   
   Whatever city I move to, I love to observe the subtle cues that each city whispers.
   
   If you want to change an animal's evolutionary trajectory, change its environment. The same is true of humans. (Or at least it is for me)
   
   
4. My Goal Alignment Problem by Bryan Johnson
   
   Bryan breaks down his personality into multiple components.
   
   Whether you agree or disagree with his lifestyle — you can’t disagree he’s an original thinker.
   
   
5. Charlie Munger University Commencement Speech
   
   The GOAT in his element.
   
   “I'm not entitled to have an opinion on a subject unless I can say the arguments against my position better than the people who do than the people who are supporting"
   
   
6. Bicycle of the Mind by Steve Jobs
   
   This is my favorite Steve Jobs rant.
   "We humans are tool builders…The computer is the bicycle of the mind."
   ‍
7. Daniel Gross - How To Win
   
   ‍I think Daniel is one of the most underrated thinkers on the internet.
   
   I’d be shocked if he doesn’t have a significant historical contribution via something he creates.
   ‍
8. ‍Naval - How To Get Rich (Every Episode)
   
   I got more value from this than I did from studying business at school.
   
   Once you listen, you can’t stop seeing specific knowledge, leverage, and accountability everywhere.
   
   I quit a job after 5 weeks because of this podcast.‍
   ‍
9. Josh Waitzkin on Tim Ferris
   
   The most interesting man alive.
   
   This man doesn’t put out much — but when he does, it’s pure fire.‍
   ‍
10. The Forgotten Highlander by Jocko Willink
    
    It’s a story of a soldier in a Japanese Prisoner of War camp.
    
    He survives starvation, torture, and an atomic bomb — and it’s all read by Jocko.
    
    If you’re looking to feel grateful - listen to this.‍
    ‍
11. Silk Road by True Crime
    
    The unbelievable true story of the black market empire Silk Road.
    
    The best takeaway is just how ineffective huge organizations like the FBI and CIA can be — and a tax inspector searching on Google in his spare time can outperform them.‍
    ‍
12. Leadership Lessons from a Dancing Guy by Derek Sivers
    
    The best visual example of high agency I’ve ever seen.
    ‍
13. Psychedelics without Drugs
    
    ‍If you can avoid doing drugs — that’s a great outcome.
    
    Here’s some resources that can give you an out-the-body experience:
    
    • Roy - A Life Well Lived
    ‍• Powers of Ten
    ‍• Hapiness by Steve Cuts
    
    ‍Whenever I watch these 3, I feel my ego and sense of reality deflate.
    ‍‍
14. The Best of Ricky Gervais, Steve Merchant, and Karl Pilkington
    
    If you need to switch off and laugh, listen to this. Perfect for long drives or flights.
    
    I started listening to this when I was 11 — and it’s aged like a fine wine.
    
    Most people don’t know that Karl Pilkington wasn’t a comedian. He was just the producer that Ricky and Steve were randomly given on XFM radio.
    
    If you go back to the original episodes, you can see them meeting for the first time — and they realize they’ve found one of the funniest people in the world, by accident.
    ‍

The 0.1% Of My Essays

‍

1. How To Be Creative (without taking drugs)
   ‍

‍

2. “What is neglected by the media — but will be studied by historians?”
   
   I think the media-historian gap is one of the most important questions right now.
   
   Get part 1 here
   
   Get part 2 here.
   
   Get part 3 here.
   ‍
3. Who is the most high-agency person you’ve never heard of?
   ‍

‍

4. The Most Useful Razors and Rules I’ve found
   ‍

‍

The 0.1% Of Marketing Ideas

‍
1. The Ad Professor

The most creative ads on the internet.

2. Rory Sutherland on the Knowledge Project

The best thinker in modern marketing.

“We all understand the role of negative storytelling. For example, if you found the jacket you were wearing was previously owned by Ted Bundy - you wouldn’t wear it anymore!”


3. Linear Commerce by 2pm

When I first read this article, it was like staring into the future.

Everything it’s predicted has come true — See PRIME, Mr. Beast, and Ryan Reynolds.

The crazy part is: People reading this article are still early.


4. Marketing Examples by Harry Dry

Harry Dry is one of the sharpest minds in marketing.

I go to his website whenever I’m in need of an idea.



5. Psych Points by Darius Contractor

An article that once you see, you can’t unsee.

Every experience you have with a business after this point — you will see positive psych points or negative psych points.


6. Acquiring Customers by Julian Shapiro

Julian is the Jay-Z of growth marketing.

Crystal clear thinker.